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Advertising Principles and Practice

Gupta, Ruchi

Advertising Principles and Practice Author - New Delhi : S. Chand & Company Ltd., 2012. - xi, 402 p. : ill. ; 24 cm.

ISBN: 9788121940016

Subjects--Topical Terms:
Advertising--Marketing

LC Class. No.: HF5821 / .G8 2012

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Advertising Principles and Practice