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Modern Marketing Principles and Practices

Pillai R. S. N.

Modern Marketing Principles and Practices R. S. N. Pillai & Bagavathi - 4th edition Revised & Enlarged - New Delhi : S. Chand & Company Pvt. Ltd., 1987. - xii, 592 p. : ill. ; 24 cm.

ISBN: 9788121916974

Subjects--Topical Terms:
Practice of marketing--Marketing management
Principles of marketing--Marketing management

LC Class. No.: HF5415 / .P545 1987

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Modern Marketing Principles and Practices