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Marketing Power Plays

Marketing Power Plays How the world's most ingenious marketers reach the top of their game - New Delhi : Tata McGraw-Hill, 2007. - ix, 178 p. : ill. ; 21.5 cm.

includes bibliographical references

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M317 2007

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Marketing Power Plays