Marketing research :

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxii, 697 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0324201605

2004102623


Marketing research.

HF5415.2 / .C5 2005

658.8/3
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