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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2007. - xxi, 454 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780136079422 (pbk. : alk. paper) 0136079423 (pbk. : alk. paper)

LCCN: 2008043641

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5821 / .C58 2007

Dewey Class. No.: 659.1

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Integrated advertising, promotion, and marketing communications /