Qualitative research :

Keegan, Sheila.

Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan. - London ; Philadelphia : Kogan Page, 2009. - xii, 260 p. : ill. ; 24 cm. - Market research in practice series .

Includes bibliographical references (p. [252]-256) and index.

9780749454647 0749454644

2009019016


Marketing research.
Qualitative research.

HF5415.2 / .K36 2009

658.8/3
Copyright: KWUST 2023
Kiriri Women's University of Science and Technology - Empowering Women Through Education
P.O. BOX 49274 – 00100 Nairobi, Kenya
Registrar and Admissions +254 (0) 789626819
Email info@kwust.ac.ke