Tourism Marketing for cities and towns :
Kolb, Bonita M.
Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006. - xvi, 310 p. ; 22 cm.
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
075067945X (pbk. : alk. paper)
2005022585
City promotion.
Tourism--Marketing.
HT325 / .K65 2006
659.2/930776
Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006. - xvi, 310 p. ; 22 cm.
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
075067945X (pbk. : alk. paper)
2005022585
City promotion.
Tourism--Marketing.
HT325 / .K65 2006
659.2/930776