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The practice of marketing management :

Cohen, William A., 1937-

The practice of marketing management : analysis, planning, and implementation / William A. Cohen. - New York : London : Macmillan ; Collier Macmillan, c1988. - xix, 695 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0023231505

LCCN: 87011281

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .C635 1988

Dewey Class. No.: 658.8/02

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The practice of marketing management :