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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th editionDescription: xl, 725 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259060762 (alk. paper)
  • 0078028981 (alk. paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13.M36 2014
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Item type Current library Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2014 (Browse shelf(Opens below)) C,1 Available 2023-0585
Books Books KWUST-Main Library General Stacks HF5415.13.M36 2014 (Browse shelf(Opens below)) C,2 Available 2023-0586

Includes bibliographical references and index.

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