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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2018]Edition: 8th editionDescription: 508 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5415.123.C58 2018
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Item type Current library Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks HF5415.123.C58 2018 (Browse shelf(Opens below)) C,1 Available 2023-0163

Includes bibliographical index.

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