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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2007.Edition: 3rd edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780136079422 (pbk. : alk. paper)
  • 0136079423 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .C58 2007
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Item type Current library Collection Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks Non-fiction HF5821.C58 2007 (Browse shelf(Opens below)) C.1 Available 2018-0592

Includes bibliographical references and index.

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