Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN: - 9780136107064 (casebound : alk. paper)
- 0136107060 (casebound : alk. paper)
- 9780132465496 (IE)
- 0132465493 (IE)
- 658.8/02 22
- HF5415.135 .K47 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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KWUST-Main Library General Stacks | Non-fiction | HF5415.135.K47 2010 (Browse shelf(Opens below)) | C.1 | Available | 2018-0590 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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