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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

By: Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xii, 260 p. : ill. ; 24 cmISBN:
  • 9780749454647
  • 0749454644
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .K36 2009
Online resources:
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Item type Current library Collection Call number Copy number Status Barcode
Books Books KWUST-Main Library General Stacks Non-fiction HF5415.2 .K36 2009 (Browse shelf(Opens below)) 1 Available 2017-0218

Includes bibliographical references (p. [252]-256) and index.

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