Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.

By:

Kolb, Bonita M

Material type: Text

TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006.Description: xvi, 310 p. ; 22 cmISBN:

075067945X (pbk. : alk. paper)

Subject(s):

DDC classification:

659.2/930776 22

LOC classification:

HT325 .K65 2006

Online resources:

Contents:

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	KWUST-Main Library General Stacks	Non-fiction	G325.K65 2006 (Browse shelf(Opens below))	C 1	Available	2017-0058

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

KWUST Library

Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.